MIKE’S AD AGENCY TRACK RECORD
Chief Planning Officer for Unilever @ Lowe & Partners Worldwide, 2010-2016
Responsible for planning on the largest client/ad agency partnership in the world; led teams of planners in 28 agencies working on 40 Unilever brands spanning 155 countries.
EVP, Executive Planning Director for AT&T @ BBDO Worldwide, 2006-2009
Responsible for planning on Omnicom’s second largest client globally; led teams of planners in NYC and Atlanta.
Vice Chairman @ BBDO Atlanta, 2003-2006
Responsible for planning on Cingular/AT&T Wireless, BBDO’s second largest client globally.
Head of Planning @ AMV.BBDO, 2001-2003
Responsible for UK’s largest ad agency planning department.
Board Account Planner @ AMV.BBDO, 1997-2001
Responsible for planning on British Telecom.
Board Account Planner @ O & M, 1996-1997
Responsible for planning on Lucozade and Eagle Star.
Account Planner @ BBH, 1991-1996
Planned on NatWest; responsible for planning on Pusser’s Rum, Irn-Bru, The New Covent Garden Soup Company and WH Smith.
MIKE’S KEY AD AWARDS WON
EFFIE Gold 2007
Won 2007 EFFIE Gold for strategy of positioning GoPhone (AT&T’s sub brand in the prepaid mobile phone category) as “the way to defuse parent/teen tension”.
EFFIE Gold 2006
Won 2006 EFFIE Gold for strategy of positioning Cingular/AT&T Wireless merger as “raising the bar in wireless telecom”.
APG Gold 1995
Won 1995 APG Gold for strategy of positioning The New Covent Garden Soup Company as “people with a passion” by using personal stories of those involved behind the scenes.