Left-Handed Planning Ltd

Points of View


Unilever Needs to get Real

https://www.warc.com/newsandopinion/opinion/unilever-needs-to-get-real/en-gb/4440


Target Attitudes not Generations

https://www.warc.com/newsandopinion/opinion/target-attitudes-not-generations/en-gb/4303


The Benefit of Inefficiency

https://www.warc.com/newsandopinion/opinion/the-benefit-of-inefficiency/en-gb/4202


How to Make a Brand Appeal to a 55-Year-Old Like Me

https://www.warc.com/newsandopinion/opinion/how-to-make-a-brand-appeal-to-a-55-year-old-like-me/en-gb/4103


What do Booming Sales for Corona Beer say about Brands?

https://www.warc.com/newsandopinion/opinion/what-do-booming-sales-for-corona-beer-say-about-brands/en-gb/4041


Four Strategies That Encourage Clients to be Brave

https://www.warc.com/newsandopinion/opinion/four-strategies-that-encourage-clients-to-be-brave/en-gb/3975


Why I Love Ageism in Adland

https://www.warc.com/newsandopinion/opinion/why-i-love-ageism-in-adland/en-gb/3899


Five Steps to get a Brand Back on the Front Foot

https://www.warc.com/newsandopinion/opinion/five-steps-to-get-a-brand-back-on-the-front-foot/en-gb/3838


What Will Force Facebook’s Hand?

https://www.warc.com/newsandopinion/opinion/what-will-force-facebooks-hand/en-gb/3729


A Bland Message in Troubled Times

https://www.warc.com/newsandopinion/opinion/a-bland-message-in-troubled-times/en-gb/3587


How to Leverage Brand Purpose Now We’re in the Grip of COVID-19

https://www.warc.com/newsandopinion/opinion/how-to-leverage-brand-purpose-now-were-in-the-grip-of-covid-19/en-gb/3485


I’m Here to Sell – Are You?

https://www.warc.com/newsandopinion/opinion/im-here-to-sell—are-you/en-gb/3443


Find the Gold in the Old: Why Nostalgia Remains Effective

https://www.warc.com/newsandopinion/opinion/find-the-gold-in-the-old-why-nostalgia-remains-effective/en-gb/3361


AI: Malevolent Benevolence or Benevolent Malevolence?

https://www.warc.com/newsandopinion/opinion/ai-malevolent-benevolence-or-benevolent-malevolence/en-gb/3281


My Daughter Wants Veggie Rolls, not Gender Roles

https://www.warc.com/newsandopinion/opinion/my-daughter-wants-veggie-rolls-not-gender-roles/en-gb/3258


Four Ways We Make Advertising Harder Than it Already is

https://www.warc.com/newsandopinion/opinion/four-ways-we-make-advertising-harder-than-it-already-is/en-gb/3169


Four Things Every Young (and not so Young!) Planner Needs to be Doing More of…

https://www.warc.com/newsandopinion/opinion/four-things-every-young-and-not-so-young-planner-needs-to-be-doing-more-of/en-gb/3128


When the Brief Gives you Grief

https://www.warc.com/newsandopinion/opinion/when-the-brief-gives-you-grief/en-gb/3096


Before Attempting to Revitalize a Brand, Read this…

https://www.warc.com/newsandopinion/opinion/before-attempting-to-revitalize-a-brand-read-this/en-gb/3051


How to Shoot Yourself in the Foot

https://www.warc.com/newsandopinion/opinion/how-to-shoot-yourself-in-the-foot/en-gb/3021


IPA Awards: Looking for Constants in a Sea of Change

https://www.warc.com/newsandopinion/opinion/ipa-awards-looking-for-constants-in-a-sea-of-change/en-gb/2968


Motives and Alibis: How to Rethink Messaging for Unignorable Communications

https://www.warc.com/newsandopinion/opinion/motives-and-alibis-how-to-rethink-messaging-for-unignorable-communications/en-gb/2941


What Business are Planners in?

https://www.warc.com/newsandopinion/opinion/what-business-are-planners-in/en-gb/2896


Interruption Etiquette

https://www.warc.com/newsandopinion/opinion/interruption-etiquette/en-gb/2856


Thinking About Thinking

https://www.warc.com/newsandopinion/opinion/thinking-about-thinking/en-gb/2809


Repeat to Fade

https://www.warc.com/newsandopinion/opinion/repeat-to-fade-planners-need-to-adapt/en-gb/2766


Controlling the Narrative

https://www.warc.com/newsandopinion/opinion/controlling-the-narrative/en-gb/2720


Old Values in a New World

https://www.warc.com/newsandopinion/opinion/old-values-in-a-new-world/en-gb/2697


Trust Me, I’m a Brand

https://www.warc.com/newsandopinion/opinion/trust-me-im-a-brand/en-gb/2666


The Rise of Impulsiveness

https://www.warc.com/newsandopinion/opinion/the-rise-of-impulsiveness/en-gb/2636


Why Don’t You Love Me?

https://www.warc.com/newsandopinion/opinion/why-dont-you-love-me/en-gb/2603


Thank You, Mr Barratt

https://www.linkedin.com/pulse/thank-you-mr-barratt-mike-teasdale


Come Back Karl, All is Forgiven

https://www.warc.com/newsandopinion/opinion/come-back-karl-all-is-forgiven/en-gb/2583


All I Want for Xmas is…

https://www.warc.com/newsandopinion/opinion/all-i-want-for-xmas/en-gb/2567


Look Up, Not Down

https://www.warc.com/newsandopinion/opinion/look-up-not-down/en-gb/2547


Friends, Romans, Countrymen… Lend Me Your Interview Questions!

https://www.linkedin.com/pulse/friends-romans-countrymen-lend-me-your-interview-mike-teasdale


Common Traits of Success

https://www.warc.com/newsandopinion/opinion/common-traits-of-success/en-gb/2533


The How-To Guide to Improving Your Presentations

https://www.linkedin.com/pulse/how-to-guide-improving-your-presentations-mike-teasdale


Reinvent Ad Agencies

https://www.warc.com/newsandopinion/opinion/reinvent-ad-agencies/en-gb/2507


Why Gender Stereotyping is Still an Issue in Ads

https://www.linkedin.com/pulse/why-gender-stereotyping-still-issue-ads-mike-teasdale


How to Think a Bit Differently

https://www.linkedin.com/pulse/how-think-bit-differently-mike-teasdale


Let’s Not Forget the One Thing Advertising Must Always Do

https://www.linkedin.com/pulse/lets-forget-one-thing-advertising-must-always-do-mike-teasdale


How to Explain the State of Ad Agencies to Your Mum

https://www.linkedin.com/pulse/how-explain-state-ad-agencies-your-mum-mike-teasdale


How to Spark Human Insights that Incite Behaviour-Change

https://www.linkedin.com/pulse/how-spark-human-insights-incite-behaviour-change-mike-teasdale


The #1 Thing to be Clear on Before Briefing Advertising

https://www.linkedin.com/pulse/1-thing-clear-before-briefing-advertising-mike-teasdale