Left-Handed Planning Ltd

Left-Handed Planning Ltd’s Strategic Chops


MIKE’S AD AGENCY TRACK RECORD

Chief Planning Officer for Unilever @ Lowe & Partners Worldwide, 2010-2016

Responsible for planning on the largest client/ad agency partnership in the world; led teams of planners in 28 agencies working on 40 Unilever brands spanning 155 countries

EVP, Executive Planning Director for AT&T @ BBDO Worldwide, 2006-2009

Responsible for planning on Omnicom’s second largest client globally; led teams of planners in NYC and Atlanta

Vice Chairman @ BBDO Atlanta, 2003-2006

Responsible for planning on Cingular/AT&T Wireless, BBDO’s second largest client globally; led team of 14 planners

Head of Planning @ AMV.BBDO, 2001-2003

Responsible for UK’s largest ad agency planning department; led team of 38 planners

Board Account Planner @ AMV.BBDO, 1997-2001

Responsible for planning on British Telecom, AMV’s largest client; extended “It’s good to talk” call stimulation campaign with “Tell someone about it” work (which won British Television Advertising Awards Gold 1999); defended share loss with “Thousands are coming back” thinking

Board Account Planner @ O & M, 1996-1997

Responsible for planning on Lucozade and Eagle Star

Account Planner @ BBH, 1991-1996

Planned on NatWest; responsible for planning on Pusser’s Rum, Irn-Bru, New Covent Garden Soup Co. and WH Smith

 


MIKE’S KEY AD AWARDS WON

EFFIE Gold 2007

Won 2007 EFFIE Gold for strategy of positioning GoPhone (AT&T’s sub brand in the prepaid mobile phone category) as “the way to defuse parent/teen tension”

EFFIE Gold 2006

Won 2006 EFFIE Gold for strategy of positioning Cingular/AT&T Wireless merger as “raising the bar in wireless telecom”

APG Gold 1995

Won 1995 APG Gold for strategy of positioning New Covent Garden Soup Co. as “people with a passion” by using personal stories of those involved behind the scenes

 


WHERE TO GET AN HONEST POV ON MIKE

Andrew Robertson, President & CEO of BBDO Worldwide andrew.robertson@bbdo.com

Troy Ruhanen, President & CEO of TBWA\Worldwide           troy@tbwa.com

Tony Wright, Vice Chairman of Interpublic Group tony.wright@interpublic.com